Direct mail is a very effective advertising strategy and easy to track the success of marketing campaigns. Direct mail campaign is much more personal and more targeted than the radio or television ads that cover a wider area but not the focused area.
Direct mail postcards have an advantage when it comes to price because they are much more expensive but the amount of information that can be included on the postcard is limited so you have to be very selective in your words and make every word count. You can get to know more about direct mail optimization via online search.
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Much direct mail advertising can be very effective if you follow the rules that have been proven to work like keep your message simple yet powerful. One way to put a restraint on your direct mailing is to offer customers something but make sure that the offer includes an expiration date that forces them to move in a certain period.
Free offers have a tendency to attract customers and ensure that the free offer clearly visible. If you decide not to use postcards and instead choose direct mailing in the form of a letter enclosed in an envelope then a free offer should be declared outside of the envelope and clearly visible. In the letter itself, you need to make sure that you take full advantage of the title and the first line or two because it is likely that as far as they will read.